Morcio
← All workMarvel × Coca-Cola

Interface design for an on-pack AR experience.

Project
Marvel × Coca-Cola
Discipline
Digital
Year
2024
Context
Collaboration with Subvrsive

Interface and user journey design for an augmented reality experience connected to Coca-Cola’s Marvel packaging, through a collaboration with Subvrsive. The work focused on the screens and interactions around the experience.

Red interface screens and character graphics for the Marvel and Coca-Cola experience
Coca-Cola cans with Marvel character artwork in a dark presentation composition

A physical pack. A digital journey.

The packaging provides the entry point. The interface work connects that moment to a sequence of screens, giving the experience a consistent visual and interaction language.

Mobile interface mockup on a red background for the Marvel and Coca-Cola experience
Design file showing user flows and screen groups for the Marvel and Coca-Cola experience
Campaign reference collage combining packaging, Marvel graphics and Coca-Cola imagery
Campaign context from the existing portfolio. Interface contribution through Subvrsive.

A contribution within a larger campaign.

This case presents the interface work and its design process. Campaign strategy, character assets, production and broader campaign results are not attributed to Morcio.

Project notes

Contribution: UI design, asset management, user journeys and flows

Collaboration: Subvrsive

Additional organisations named in the original credits: Hogarth / VML

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