Oja.la is an on-line education platform where you can learn everything about basic technology
I was responsible for the research, project planning, user persona building, UX and visual design, prototyping and testing. I worked with 2 visual designers, a project manager, 2 developers, a data analyst and a UX writer with a rapid prototyping and user testing (A/B testing of multiple approaches) process.
I helped Oja.la realice a 98.9% increase in online transactions with a “Disruptive educational portal” storytelling, triggered by social media and press with significant viewing volume, level of viewer engagement with created content, positive user comments and reviews.
Once I finished the wireframes, discussing the details with the development and data team was easy. We realized that security was a huge concern for students, so we decided to create a courses dashboard for students to see the process to a couple of pre-selected options.
Testimonial taken from Ojala Institute: we went from less than 219 active accounts to over 8.452 in just a few weeks. With the release of the new educational program, our sales channel kicked into overdrive with renewed strength and confidence.
- Hernan Aracena, Co-Founder