Burmese is on a mission to help people lead stylish and fulfilling lives.
Client and Scope
Burmese is an online retail platform oriented toward clothing combining the best international wear with expert advice and inspirational content, you can buy in the clothing industry and get info from experts.
I've completely designed the platform and created a good experience by using an easy-to-navigate platform to meet the user's needs. The app presented as result has strong navigation and sleek visuals.
It was a time to take the next step for the client and transform from a set of a traditional clothing store and go mobile. The goal was to design a mobile app that combines shopping and store experience and a fast and easy process.
The new app attracted 50% more visitors compared to the brick-and-mortar experience.
The first step was to meet with the stakeholders to start routing the buyer persona-building process and therefore the MVP. We had a rough idea of who our buyers are as the business is a successful physical store, but we wanted to align the digital experience with the current buyer’s needs.
We concluded based on the market and competitor analysis that our customers would benefit from having an omnichannel experience, so they could sort our products from their mobile but also we could reach a wider customer based on social media. So we sorted all items and created clothing-coded categories.
Designed for a fast and fuss-free experience, the Brumese app is the simplest way to shop for the latest arrivals and enjoy up-to-the-moment style advice from the experts. I also worked with the premise of using AI to offer content-based suggestions and highlight niche-based products instead of popular ones. After the client discovery process, I started building wireframes for the core screens of the platform and discussing the technical details with the team.
I prepared a prototype with key screens on both mobile and web, where I could show how the platform would look and function. It was very important that the shopping experience was as seamless as possible, so I made sure that the buying process from the shopping cart to the final purchase was only 5 to 7 clicks. I also worked on a clear and sleek UI for product discovery and clear CTAs.
Once we launched the MVP we tested it with current and new local clients. The main objective of the project was to move away from physical stores to an online-only shopping experience. In the first month, 60% of customers completed the shopping process and 45% of visitors added items to the card.